Why Media Agencies Stifle the Growth of Small Businesses
The success of a media agency depends on meeting the agency deal commitment with a media owner. There are huge penalties for them if they do not meet the spends in certain places as agreed. So, they use your budget, as a newcomer, to fill in the gaps on the inventory that remains.
As a result, you are given poor quality, your customers are less likely to see your ads but another way of looking at it, is to say that as a small business, you are penalised.